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Made circular

Made circular

Circular, not linear. That’s the future. 

Right now we operate under a linear system where we extract raw materials, make them into clothes, use them for very short period of time and them dump them or burn them. We produce around 100 billion pieces of clothing a year, around 30 billion of which are not even sold. Almost 70% of this clothing is made from plastic. 10% of global greenhouse gases come from our clothes, around 2% come from trainer alone. Lots of people are getting very rich, while workers are exploited and the environmental is destroyed.  

This has to stop.  

We need to move to quickly a circular model where every garment, and every bit of material it is made from, is used and reused in a continuous closed loop which operates with zero environmental harm.  

Circular, not linear. That’s the future. 

Right now we operate under a linear system where we extract raw materials, make them into clothes, use them for very short period of time and them dump them or burn them. We produce around 100 billion pieces of clothing a year, around 30 billion of which are not even sold. Almost 70% of this clothing is made from plastic. 10% of global greenhouse gases come from our clothes, around 2% come from trainer alone. Lots of people are getting very rich, while workers are exploited and the environmental is destroyed.  

This has to stop.  

We need to move to quickly a circular model where every garment, and every bit of material it is made from, is used and reused in a continuous closed loop which operates with zero environmental harm.  

Reduce

Reduce

Buy fewer, better made things, with the lowest possible environmental footprint.  

Wear them for longer, cherish them, enjoy them as they age, and repair them. We’d love to see the widespread return of clothing repair and alteration shops. It would create jobs and help fill in the gaps in our local high streets.

Buy fewer, better made things, with the lowest possible environmental footprint.  

Wear them for longer, cherish them, enjoy them as they age, and repair them. We’d love to see the widespread return of clothing repair and alteration shops. It would create jobs and help fill in the gaps in our local high streets.

Reuse

Reuse

Pass clothes on. Wear second hand. We’ve recently trialled a second-hand shop concept for our clothes that we hope can become a permanent part of our business in the future.  

Reclaim the usable fabric from clothes that have reached the end of their useful life. Use this to make new garments. Turn adult clothes into children’s clothes. Piece together fabrics from several garments to make one. All simple things that were done as a matter of routine until the advent of fast fashion.  

Pass clothes on. Wear second hand. We’ve recently trialled a second-hand shop concept for our clothes that we hope can become a permanent part of our business in the future.  

Reclaim the usable fabric from clothes that have reached the end of their useful life. Use this to make new garments. Turn adult clothes into children’s clothes. Piece together fabrics from several garments to make one. All simple things that were done as a matter of routine until the advent of fast fashion.  

Recycle

We need to be clear on the difference between recycled and recyclable. Today a lot of High St and fast fashion garments are made from recycledmaterial, especially polyester, typically made from waste water bottles. This is marginally better for the planet than virgin polyester (if you ignore the carbon footprint of making the original plastic), but still worse than any natural fibre. But crucially polyester cannot be recycled again after use. And to be good for the planet your clothes need to be recyclable so that they can circulate round infinitely. Our fabrics arerecyclable and we are working towards making garments that are too. We are also developing routes to recycle all of our production textile waste. 

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Recycling clothes, in the way we understand recycling for things like glass and aluminium cans, where you take an old thing and turn it ack into usable raw materials from which new things can be made, is not a reality in the clothing world right now.

But hang on, I’ve seen garment collection bins for ‘recycling’ at some fast fashion brands, and some high street stores. Is this stuff not really recycled?

Well no, not as you would normally understand it. What does in fact happen is that these garments are taken away, sorted out by quality and then resold as second hand. The best grade (a very small proportion) might go to UK second hand shops, the next grade might go to eastern Europe, but most of it is shipped to the poorer countries in Asia and to sub-Saharan Africa, where some of it is sold second hand, and the rest is dumped or burned. There is literally no one on the planet today who wants the lowest grades of our cast-off clothing.

So why can’t we actually recycle it?

Well for starters a lot of clothing is mixed fibres, which makes it very difficult. Then there are the trims, buttons, zips, thread which are different materials again.

Then there the dye. We’ve spent centuries trying to make dye that never comes out of our clothes, but if we’re going to recycle it that’s exactly what we need it to do. If we don’t get the dyes out then all recycled material will come out brown.

And then there’s the cost. What little recycling is done is expensive. All buttons and zips and other trims need to be manually removed (which is why it’s mostly done in places where labour is very cheap), and then the textiles need to be mechanically broken down before they can be blended (often with other materials) before being re-spun, and woven into new. Because most new clothes are so cheap it’s currently considerably more expensive to make recycled than to make new. Currently clothes made from polyester cannot be made into anything else, they can only be dumped or incinerated.

But its not all doom and gloom. Happily there is a small amount of recycling that is done with 100% pure cotton or pure wool fabrics.

A small percentage of fibres from cotton textile waste (typically less than 20%) can be added to new fibres to make new textiles (this is what Isko who make our jeans do).

Cotton textile waste can also be used to make paper and we are currently investigating switching to this for some of our paper uses.

Wool, because it is a much more expensive fibre, has been viably recycled for thousands of year, and recycling routes are well established. Some is recovered and respun into new yarn, but a much greater quantity is used in other applications such as insulation materials or mattrass padding.

Designing clothes with recycling in mind is a vital next step. Using fabrics with just one fibre type is quite simple. All of our fabrics, with the exception of our women’s denim (which already contains recycled materials) are single fibre type fabrics meaning then can be simply treated at the end of life.

But making garments with just one material is not so easy. Many garments need zips or buttons. All clothes have to be labelled by law, but no one makes woollen clothing labels (if you know of someone who does please tell us).

Moving to garments that can be simply recycled is something we are working towards.

Return

Return

And of course if a garment can’t be recycled then at least make sure that it can be returned to earth to biodegrade naturally and enrich the soil for the growth of new materials. Natural fibres like wool, linen and cotton will naturally and quite quickly biodegrade, but they will leave dye residue. We use non-toxic dyes, and are currently developing product using natural dyes. 

And of course if a garment can’t be recycled then at least make sure that it can be returned to earth to biodegrade naturally and enrich the soil for the growth of new materials. Natural fibres like wool, linen and cotton will naturally and quite quickly biodegrade, but they will leave dye residue. We use non-toxic dyes, and are currently developing product using natural dyes.