Our jeans bring together style and responsibility. Made for a great fit from premium sustainable denim with 40% recycled cotton, they’re about looking good and doing good for the planet. Our fully riveted men’s jeans are durable, crafted from premium selvedge denim to last. Every pair is proudly made in UK factories, supporting skilled jobs in our communities. With our straightforward approach, they match the quality of brands charging more than twice the price. They stand for quality, sustainability, and community.