As many of you already know roughly 65% of the price you pay goes to the manufacturers – fibre growers, yarn spinners, weavers, knitters, sewers. 18% is Vat, and just 17% comes to us for the bits we do. Total transparency about who gets what from the money you spend is a fundamental promise we make.
And what we mean by honest product is product that is designed to do its job well, and keep doing it for a long time, made from the best fabrics and trims we can source, and made in the best way we know how, never scrimping, never cutting corners. And every garment made exactly the same way, by the same brilliant factories, year after year. Basically, product you can trust.
What most brands do when costs rise is make the product cheaper; they’ll use cheaper, lower quality fabrics, or thinner fabrics, or make clothes slimmer, or shorter (any way they can use less fabric), or all of these things. It’s the clothing industry’s version of shrinkflation. On top of that they’ll sweat factories harder, or move production to places with even lower wages and even weaker employment regulation. The prices may not go up you just get worse clothes. It’s simply dishonest.
We don’t do any of that, so when manufacturing costs rise, prices rise too. This year most of the rises are coming from wage rises, another minimum wage rise means wage rises for everyone, and this year there’s the additional rise to employers NI, and this means higher costs too.
So from midnight on Sunday 11th May our prices will be going up, by an average of about 10%. If there’s something you need, or think you’ll need sometime soon, it might just be worth getting it before the rise.
Despite the price increase we’re still by far the best value quality clothing out there, with the added bonus that 90% of every pound you spend stays right here in the UK economy creating more economic value in communities right across the country.
As many of you already know roughly 65% of the price you pay goes to the manufacturers – fibre growers, yarn spinners, weavers, knitters, sewers. 18% is Vat, and just 17% comes to us for the bits we do. Total transparency about who gets what from the money you spend is a fundamental promise we make.
And what we mean by honest product is product that is designed to do its job well, and keep doing it for a long time, made from the best fabrics and trims we can source, and made in the best way we know how, never scrimping, never cutting corners. And every garment made exactly the same way, by the same brilliant factories, year after year. Basically, product you can trust.
What most brands do when costs rise is make the product cheaper; they’ll use cheaper, lower quality fabrics, or thinner fabrics, or make clothes slimmer, or shorter (any way they can use less fabric), or all of these things. It’s the clothing industry’s version of shrinkflation. On top of that they’ll sweat factories harder, or move production to places with even lower wages and even weaker employment regulation. The prices may not go up you just get worse clothes. It’s simply dishonest.
We don’t do any of that, so when manufacturing costs rise, prices rise too. This year most of the rises are coming from wage rises, another minimum wage rise means wage rises for everyone, and this year there’s the additional rise to employers NI, and this means higher costs too.
So from midnight on Sunday 11th May our prices will be going up, by an average of about 10%. If there’s something you need, or think you’ll need sometime soon, it might just be worth getting it before the rise.
Despite the price increase we’re still by far the best value quality clothing out there, with the added bonus that 90% of every pound you spend stays right here in the UK economy creating more economic value in communities right across the country.
